Our Story

The Shade Project began as a grassroots initiative of Tru-Skin Dermatology to educate the public about sun safety awareness. Christi Hester of Hester Media, working with Dr. and Mrs. Ladd, provided the strategic guidance and personal commitment needed to get The Shade Project started.

After a very positive reception from the Central Texas community, the Ladds were ready to make a long-term commitment to raising funds for shade structures and continuing skin cancer prevention efforts, and in working with local nonprofit experts, The Shade Project became a recognized 501c(3).

Since its inception, The Shade Project has evolved from a local effort to an established organization committed to skin cancer prevention in Texas and beyond.